Passaportugal

LOBA was challenged to develop the project's branding, whose goal is to aggregate and represent people, informal skills and praise the best that Portugal has to offer, suggesting cultural experiences in a journey towards knowledge.

Its identity reflects the quality of being Portuguese, with elements that are interconnected and complete one another, and colors that work in any context. In addition to being appealing and dynamic, the brand is adaptable, unfolding to present itself in different visual contexts and reaching different audiences of different ages.