This was the LOBA agency's first full commerce project, and was based on the creation of an e-commerce platform on Shopify, in order to strengthen the presence of Adamus in the online universe and, consequently, increase its sales. This e-commerce is completely responsive so that its users can enjoy an extremely user-friendly platform where the shopping process is simple and fast.
A digital marketing plan was created, defining the target group and the strategies to reach it. For such, we developed strategies to capture leads, campaigns to boost sales, traffic campaigns through pay-per-click (PPC) models both on Facebook and Adwords, with ongoing monitoring of the existing traffic and conversions.
In this project, Facebook and Instagram were worked with a communication tone suited to the brand's profile, so as to draw the brand closer to its target group. In addition to the social networks, a blog was also created inside the website to create captivating contents suited to our followers, thus achieving a higher number of monthly visits.