Passionate about brands and strategy, I admire a good copy and a good brand positioning.
Training is an endless journey, which started in Marketing and Public Relations and went through postgraduate studies in Digital Marketing. I have already done a Customer Journey Mapping and an international certification in Storytelling.
I was a speaker at Marketing conferences and jury for the "Prémios Lusofónos da Criatividade". I managed hundreds of projects, created dozens of brands and nowadays I direct LOBA BRANDS team.
Optimistic by nature, I believe in the best of each person and in the magic that a coffee does to our soul.