GenB
10 partners
8 countries
2,5 years (2022-2025)
€ 1.999.762,50 funding
Horizon Europe
Ongoing project
GenB involved the most relevant awareness and education EU funded projects and initiatives (such as Transition2Bio, BIObec, AllThings.Biopro, WaysTUP!, BIOSWITCH, BLOOM, BIOVOICES, BIOWAYS, LIFT, Biobridges, Be-Rural, BioCannDo, EuBioNet), wide European and International school networks and experts in socio-economic science and humanities, with the objective to raise the Generation Bioeconomy (GenB), aware, sensitive and interested on environmental issues, sustainability and circularity.
The project engaged young bioeconomy enthusiasts and teachers with more than 50 events, more than 60 educational activities, serious games, social media contests and...much more.
Our role
As consortium member of GenB, LOBA was the dissemination and communication leader of the project. During the 2 years of project, LOBA was in charge of developing the strategy for the project communication activities, creating the project visual identity, designing and producing the project communication materials (video, factsheets, brochures, communication kit, etc.), creating and managing the GenB website, creating and maintain the project mailing list and disseminating periodic newsletters, press releases and interact with the media to promote the project and its findings, managing the participation in events. LOBA was also in charge of developing GenB online Library which collected, clustered and made accessible an EU-wide set of materials related to bioeconomy.
