Interaction and Engagement

Our storytelling strategy allows users to explore the Bioeconomy while getting to know the project. We highlight the Hero of the Homepage, featuring informative texts, interactive elements, and graphic animations tailored to different levels of knowledge.

Appealing Layout Aligned with the Brand

We have chosen a visually appealing layout that aligns with the identity of the GenB project, suitable for a young audience. We use vibrant and modern colors that balance readability and accessibility. The website's copy is informal and concise.

Comprehensive Information Structure

The website contains institutional information about the project, Bioeconomy-related initiatives, news, newsletters, and details of recent and past project events.

Segmented Library

Its virtual library provides information on Bioeconomy for policymakers, teachers, and students. The content is filtered based on user responses, customizing it for each profile.

Responsive Design

It is crucial to provide a proper experience, especially on mobile devices, as young people often access the internet through these devices. Therefore, we ensure that the website is adaptable to different devices and resolutions.

Accessibility

The website follows accessibility best practices, including appropriate contrast between text and background. We ensure that the site is accessible to a wide range of users, including those with visual impairments.

Fast Loading

The website has been optimized for efficient performance and fast page loading, which is essential to provide a pleasant user experience.