The initial step in project development involved understanding its objectives:

1. Develop innovative approaches:
   a. Collect educational and awareness materials about the bioeconomy.
   b. Organize co-creation events such as Living Labs, Common Ground Camps, etc.
   c. Provide materials through a library and toolkits.
2. Inform and inspire young people about sustainable bioeconomy and sectors based on biological resources.
3. Educate youth to drive the bio transition.
4. Inform and inspire young people about careers in the bioeconomy.
5. Create "GenB Ambassadors" (young ambassadors for the bioeconomy) to spread awareness among their peers.
6. Train teachers to teach about the bioeconomy.
7. Inform and educate influencers to promote the bioeconomy.

Following this analysis, we developed a visual identity for the project aligned with these values and objectives, crafting a disruptive and impactful approach, tailored especially to resonate with the younger generation's perspective.