The University of Aveiro entrusted LOBA's branding team with developing the video and other digital communication elements to promote the available courses.

Creative Approach

These courses represent small steps towards personal continuity and evolution. The impacts are not measured by volume but by their consequences.

Attending a course may have little significance in accreditation, but it can change perspectives, methods, or work approaches. And, in doing so, it can change a life. It immediately alters its surface like a tiny drop falling into an ocean.

LOBA highlighted the seemingly less expressive yet fundamental element for the proper functioning of the whole. Thus, ContinUA is a line running throughout the video, forming the name "Microcredenciais UA".

This line progresses over videos that exemplify the various scientific areas covered by microcredentials, symbolizing the continuity of learning.