Joana Guita - LOBA

Joana Guita

creative brand strategist

I was born in the south, where the mythical portuguese road EN2 ends. Today, I'm from Lisbon at heart and now, I have the North as my lobatic orientation. I love writing and, between the lines, giving voice to brands and meaning to businesses as a Brand Strategist.

I studied Communication Sciences at Universidade Nova de Lisboa to become a journalist, and went on to a Postgraduate Diploma in Communication and Image (IADE) and several courses in creative writing, because I soon realized that I like concepts more than facts and being behind the scenes than on stage.

Hugs and traveling are what I miss the most and I have my bags packed ready to land in the arms of whoever is ready to welcome me. In addition to writing plays and other stories, I am a horticulturist and grow ideas, carrots and seasonal fruits in my urban garden with 88m2 in the center of Lisbon.

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