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Mariano Shoes

Video .

Mariano Shoes is a 75-year-old brand which carries inside it the wisdom and art of times gone by.

This video marks the kick-off of "The Essence" global campaign that LOBA developed for the brand, representing the class, legacy and attitude possessed by the men using Mariano footwear.

The campaign draws an analogy between art and the manual skills of the processes of the work of art embodied in shoes, sculpting them to the measure of each one and thus becoming the essence of the man.

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