Case Study - ColchaoNet
- Increase brand awareness and growth on Social Networks;
- Enhance visits to physical stores;
- Increase online sales;
After analyzing the general objectives, a marketing plan was prepared, focused on an integrated communication strategy, in which the online campaigns accompanied the communications in stores and in other means used by the brand.
Some of the actions developed in this plan were the following:
- Preparation of specific content for Facebook, Instagram, LinkedIn;
- Creating a business account on Instagram;
- Creation of product catalog on Facebook Store and Instagram Shopping;
- Implementation of campaigns for community growth and interaction on Facebook and Instagram.
- Implementation of campaigns in Google Ads;
- Performance campaigns in Facebook Ads;
- Creating a Google Merchant Store account;
In addition to the evident growth of the 3 KPIs, the brand also reinforced its positioning as a recognized brand, specialist in rest.
Sales volume grew
Average ticket increased
Interactions in publications
Impressions in publications
Likes on publications