The growth of BOMCAR and the necessity to dynamize its communication and proximity to their customers, brought the need of developing a new website, focused on lead generation, facilitated interaction with all the potential and active customers of the brand, and an improvement at the customer journey.
The website has a function that allows the visitors to alternate the view between the day and night mode, transforming the interface of the website, adjusting the colours and making the visualization easier for the visitors according to their preferences.
The visitors and customers will be able with this new website to use an improved search engine for the vehicles, helping the visitors and customers to find the vehicles of their interest in a more refined pattern, between cars and motorcycles among the different represented brands. This search engine also allows the searches of the visitors to be referred by the finance available, refining the results of the search also for these additional criteria that BOMCAR customers can be looking for, retrieving only the results that best fits the needs and criteria they apply.
The vehicles interface was also improved, allowing in a easy way, the scheduling of test drives, virtual visits and the quotation request for used cars, accessing in a very easy process to the current value market of the cars, and using it in the negotiation for the buying process of a new car.
The website was developed in WordPress, and integrated with several third party platforms that are responsible for the automatic update of all the visible vehicles online, as well as the quotation request for the used cars that retrieves the information in real time for the visitors and customers. The website is also integrated with an email marketing platform assuring a simplified process for the management and launching of new and periodical campaigns at BOMCAR.