Branding . European Projects
The brand created for the project aimed to provide a cohesive visual identity of the project. One of the main elements of the identity is the dial, as from a machine or device, that represents “measuring”. This measurement could be temperatures when they are rising, or resources when they are getting low. The dial can also represent the part of a clock, which can show us that time is passing, and that we may be late for something, like being late to take action for something important!
On the other hand, the diagonal line represents a turning point. A ""cut"" from where we are today in the transition to the bioeconomy and where we need to be. The contrast between the present and the future we desire, can also be used to visually present how the transition to the bioeconomy can affect our lives. The blue, green and gradient colors merge the senses of trust, bioeconomy and transition. For a correct use of the logo, LOBA created a brand manual.