The definition of the concept was inspired by the present and the future and how AI can have an impact on our lives. Thus, the small circles with different sizes represent every single deployment of artificial intelligence, and together they form a giant sphere, as a symbol for the unlimited dimension and potential of artificial intelligence and the space available for its expansion.

The colouring going from purple to orange and yellow, stands for energy, intellect, and mental activity, and it represents the positive transition between technology “cold” to human and social “warmth”, through ethical and trustworthy AI.
The logo is also accompanied by the claim “Artificial intelligence for the media and society”, which aims to clearly transmit the mission and motivational driver of the project.