Underdogs: eCommerce Platform with Shopify

Underdogs, a prominent force in the urban art scene, faced the challenge of adapting its brand expression to the digital environment. While functional, its website presented technical limitations that hindered content management, compromised the user experience, and restricted international expansion.

With a focus on a new digital landscape, more efficient and user-oriented, the following priorities were defined:

• Improve content hierarchy, ensuring more precise and more intuitive navigation;
• Enable more flexible page management, simplifying updates and future expansion;
• Meet high accessibility standards, making content inclusive and available to all users;
• Strengthen SEO strategy, with an emphasis on conversion and brand positioning;
• Optimise internal management, fostering greater autonomy and operational efficiency;
• Consolidate the brand’s international presence, enhancing visibility beyond borders;
• Enhance the customer journey by offering a more engaging and personalised experience.