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Digital

Effective Communication. It is with this concept that we communicate with our clients' customers.  

Ricardo
Lopes
Director of Digital Marketing

Digital

01

SOCIAL MEDIA MANAGEMENT

Being on social networks is an opportunity to generate brand recognition and develop relationships with your community. It is the opportunity to be identified, shared, commented, and "liked." It's where we find the big audiences, where we can power the growth of your brand to conversion. We believe in this channel as a relational tool and as a commercial one through which we can generate business.

Facebook, Instagram, Twitter, Pinterest, Reddit, and LinkedIn are networks where our Digital Marketing team responds to your communication challenges. We develop your strategy, design, copy, performance, and analysis without leaving a single comment of your clients unanswered.

02

PERFORMANCE MARKETING

HIGH-PERFORMANCE CAMPAIGNS FOR SALES AND LEAD GENERATION.

To stand out your brand to potential customers, it must be present in the most relevant search engines in the world. The users of these tools are at the bottom of the sales funnel. That is, they are about to convert. What we do for you is to be in the right place at the right time.

We are Google and Bing specialists and have our programmatic advertising platform. What does this mean? It means that in addition to adwords, we use a more extensive set of techniques and recommended best practices to make your campaign much more effective than your competitor's. Social Media Ads, Sponsored Links, Web Display Banners, Shopping, or In-game Ads are techniques to foster your brand and present it to potential consumers in a segmented and structured manner.

03

SEO

STRATEGIES TO ENHANCE AND IMPROVE THE POSITIONING OF YOUR WEBSITE.

SEO is one of the most critical strategies in digital marketing to ensure that potential customers discover your website and, consequently, your brand. It is a set of techniques On and Off-Page that help your site be well-positioned in organic searches of various search engines such as Google, Bing, and many others, thus ensuring more visibility for your page on the Web.

The cost of not being in the top positions is high. If you don't position yourself organically when searching for words linked to your business, you will have to make paid advertisements for your product to appear in the search engine results.

By creating an SEO strategy, your brand does precisely that, but in a more lasting way, as its long-term effects are more efficient than just doing ads. A successful digital marketing strategy results from combining the two approaches: search engine marketing (SEM) and search engine optimization (SEO).

Therefore, it is crucial to optimize your website organically to index it in search engines through strategic keywords for your business. Our team offers an integrated service and sets up the best-customized action plan for your business.

 

04

INBOUND MARKETING

WE STRENGTHEN THE RELATIONSHIP BETWEEN YOUR COMPANY AND USERS, IDENTIFYING BUSINESS OPPORTUNITIES.

Instead of developing massive advertising campaigns that approach customers who have no interest in your product or service, through Inbound Marketing, it is possible to have targeted campaigns. Through it, potential customers are engaged not only through ads but also through the creation of valuable and relevant content that pinpoints solutions to potential customers' real problems.

This content considers the position in which your potential customer is in the purchase journey - learning and discovery, problem recognition, solution consideration, and purchase decision.

We guarantee that each potential customer receives the content related to the stage they are in through marketing automation strategies. We are experts in Salesforce Marketing Cloud, Salesforce Pardot, and Zoho Campaigns, martech tools that guarantee that each target receives the right content at the right time.

With this, we improve communication between your company and your potential customer and increase lead capture.

 

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