The constant stream of messages and stimuli coming from the most diverse channels makes reaching children and young people a great challenge. LOBA embraced the mission of creating a message that captivates this audience and stimulates them to think and act against the scourge of dropping out of school.

The homework for the Realiza.te project included several tasks: naming, branding, production of testimonial videos, merchandising, radio spots, social media management. LOBA passed the test, developing a capable, differentiating and relevant communication, in an initiative that had parents, guardians, teachers and the rest of the school community as secondary audiences.