Branding . European Projects
The concept for the development of this identity focused on the notion of smart grids - intelligent electrical networks, capable of “regenerating” and adapting to the needs of their users, more efficiently. This is made possible through innovative technologies, which allow the network to have several power points, and whose energy distribution is controlled and redirected with the necessary power, for each point, in the best way.
Using the golden ratio, a different and innovative grid was developed, which would serve as the basis for a dynamic, changeable and generative identity. In this way, an intelligent, adaptable and constantly changing image is achieved.
In support of these ideas, we also have the chromatic universe which, although it has a base by default, remains open, characterized by the use of strong and vibrant gradients. Electrifying.
The typography to support the identity - Source Variable Pro - continues the notion of variability, in addition to conveying an idea of technology and modernity.
The remaining graphic elements that support the identity help to convey the concepts of adaptability and dynamics, characteristic of the project.
The result is a strong, dynamic, creative and impactful image.