CCI: Branding and the La Percepció Importa Tool

The Perception Matters Tool is a manual comprising five parts that guide local practitioners through the process of understanding and responding to citizens' feelings of insecurity.
The Tool outlines the ingredients of an outbreak of perceptions of insecurity:How to decide on the immediacy of response required; How to analyse the situation; How to communicate interventions and their progress to citizens. The Tool supports public prevention officers and senior police managers to properly identify the underlying causes of citizens’ feelings of insecurity and to articulate a comprehensive public response.

Additionally, LOBA developed an informative website and materials to support in the dissemination of this tool (such as a PowerPoint template).