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Teatro Aveirense
Branding
More than a theater, a stage where the whole world fits. Teatro Aveirense has been constantly changing since its foundation, 140 years ago, and the new identity developed by LOBA brings it back to the people and the city.
The rebranding project began with the strategic definition and positioning of the brand, for which a diagnosis of needs was made, aiming to redefine Teatro Aveirense as a central cultural player in Aveiro while reinforcing its cosmopolitan dimension on a national and international level.
On the other hand, the brand wants to be close to the city and its people, evolving with the community and increasingly asserting itself as the performance venue par excellence in Aveiro.