Sorgal Pet food
We developed the packaging of these 4 new ranges; Silver, Sir, Classic and Key.
In the Silver range, and aimed at building a more emotional/relational tie with its consumers, we created a new packaging with the slogan "The best friends deserve the best meal" and with images in which the human factor features strongly. In these images, the human being is always shown in an affectionate stance with his pet, as should be the case with a real best friend, so as to ensure that the consumers always see themselves in the presented situations. The type of lettering selected helps to convey a more "friendly" tone of communication, and, likewise, the heart-shaped personalisation of the pet food.
In the Sir, Classic and Key ranges, the animal factor was preponderant, highlighting the image of the animals in diverse contexts.