Santos e Vale: Digital transformation with Salesforce

To address these challenges, the following objectives were set:

• Optimise lead prospecting and management, taking into account their origin and destination.
• Ensure a complete history of visits, proposals and contacts.
• Establish a commercial process that is simple, secure and standardised across the team.
• Ensure transparency and centralisation of information.
• Provide an intuitive tool with reliable data to support decision-making.