After analyzing all the variables, we built a marketing plan with a medium and long-term strategy. We set goals and monthly KPIs, bearing in mind that some services were in demand more frequently and others were more seasonal.

Some of the actions implemented were:

• Technical improvements on the website
• Creation of landing pages for different schools
• LinkedIn profile creation
• Development of specific content and monthly plans for Facebook, Instagram and LinkedIn
• Implementation of Google Ads campaigns
• Implementation of campaigns for community growth and interaction on Facebook and Instagram

The execution of the plan and the constant analysis of the results allowed for adjustments and the inclusion of new actions that had a positive impact on the project's results.