Grupo Vila Baleira: Strategy and Rebranding

Vila Baleira is a hotel group that seeks to offer authentic experiences focusing on well-being and creating unforgettable memories. It aims to be a haven where guests can slow down, reconnect and value their time more intentionally.

We created a more sophisticated identity aligned with luxury and wellness market trends to enhance this new positioning. The primary ambition was strengthening the bond with consumers, reinforcing the brand's identity and relevance in an increasingly competitive market.