REBRANDING - SMSA
The company started using the initials SMSA as its fiscal name, and today it is known for that brand.
The rebranding project assumed a continuity from the past in terms of the blue tone and the additional colors. We materialized the companys' added value - flexibility in the production process - in the idea of several modules that resemble boxes.
The claim 'Packaging the Future' came as a reflex of the great capacity for innovation and production owned by SMSA.