Kiwis de Portugal: Communication campaign

APK (Portuguese Association of Kiwi Producers) selected LOBA to develop a communication campaign directed at markets abroad. This campaign aims to increase the visibility of the Portuguese Kiwi as a differentiated, high quality product, contributing to the competitiveness of the Portuguese Kiwi and its SMEs in markets abroad and to increase the international turnover of the companies of this sub-sector.

We created the identity and mascot of Kiwis de Portugal, we developed contents and merchandising for fairs, and we also activated the brand in 2 actions of 1 week each in the TAP VIP lounge and flights for the markets of Spain, Brazil, Morocco and the UK.