Imperium proposed LOBA the challenge of creating a new brand identity, based on its values and positioning.

To build a brand that is recognizable, yet simple, and associated with quality, we developed an identity that combines confidence, trust, excellence, distinction, and the authenticity and primacy of the products sold by the brand.

We were also inspired by the timelessness of Cafés Negrita, by the sophistication and superiority of the wines it markets, by the impressiveness of its name and the distinctive value of Imperium to develop a claim that is aggregating and inspirational for those seeking quality products and exquisite service.

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