Imperium gave LOBA the challenge of creating a new brand identity based on its values and positioning.

In order to build a recognisable, simple and qualitatively associated brand, we created an identity that associates the brand's properties: quality, confidence and trust, excellence and distinction; as well as the authenticity and primacy of the products represented and sold by the brand.

We were inspired by the timelessness of Cafés Negrita, by the sophistication and superiority of the wines it markets, by the impressiveness of the name and by the distinctive value of Imperium to develop a claim that is aggregating and inspirational for those seeking quality products and exquisite service.

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