Branding . European Projects
The inspiration behind the brand symbol is based on visual references from the scientific community, which was the main concept that guided this identity. The main objective was to create graphically illustratable organic forms that represent the plant cell walls representation and the chemistry symbols. There are three hexagons to represent the three markets (cosmetics, personal care, nutraceuticals) the project will work with and to reminisce upon a drop of liquid / microscopic research.
The colours chosen for the logo are part of a scientific and technological universe, but also reference to the organic aspect (plants) of the project.
A brand manual dictating the rules and guidelines on the elements of EnXylaScope’ identity and how it should be used, has also been developed.