This was how ICCONICA, a symbol of artistic representation, of the world of show business and artists, was born.
ICCONICA is a derivation of the word iconic, which is something that represents, that reproduces, that has exactitude, and that inspires a sensational, notable, and singular brand.
We produced a distinctive brand with lettering and details that make it unique and memorable.
A sound wave begins to propagate, generating a unique and unrepeatable personality. A rounded and strong font was used, to represent modernity, robustness and vigor. In contrast, for the description, we selected a condensed font, conveying a notion of rhythm and elegance that confronts the irreverence of the main lettering.