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Icconica
Branding
This was how ICCONICA, a symbol of artistic representation, of the world of show business and artists, was born.
ICCONICA is a derivation of the word iconic, which is something that represents, that reproduces, that has exactitude, and that inspires a sensational, notable, and singular brand.
We produced a distinctive brand with lettering and details that make it unique and memorable.
A sound wave begins to propagate, generating a unique and unrepeatable personality. A rounded and strong font was used, to represent modernity, robustness and vigor. In contrast, for the description, we selected a condensed font, conveying a notion of rhythm and elegance that confronts the irreverence of the main lettering.
![Icconica - Detalhe 1 - LOBAbx](https://cms.loba.com/images/portfolio/Icconica/1920X533_1920X533_489765b99c6cc8de60e8b9f2a99e28df.jpg)
![Icconica - Detalhe 2 - LOBAbx](https://cms.loba.com/images/portfolio/Icconica/1920X950_1920X950_8c59df84e671f6cacba1dcec260bda52.jpg)
![Icconica - Detalhe 3 - LOBAbx](https://cms.loba.com/images/portfolio/Icconica/1920X1638_1920X1638_7bfd40fc0c1225ad189db486a0ddbcf3.jpg)
![Icconica - Detalhe 4 - LOBAbx](https://cms.loba.com/images/portfolio/Icconica/1920X1072_1920X1072_98c1e575dec5c221d91f39f06c6d8ad1.jpg)
![Icconica - Detalhe 5 - LOBAbx](https://cms.loba.com/images/portfolio/Icconica/1920X1080_1920X1080_fb86e5387b729e9b10d4f31616db1f08.jpg)
![Icconica - Detalhe 6 - LOBAbx](https://cms.loba.com/images/portfolio/Icconica/19032504422293.gif)
![Icconica - Detalhe 7 - LOBAbx](https://cms.loba.com/images/portfolio/Icconica/1920X1080_1920X1080_6f96a03b6c75074892bab2190999445b.jpg)
![Icconica - Detalhe 8 - LOBAbx](https://cms.loba.com/images/portfolio/Icconica/1920X1080_1920X1080_7d0aaf2ef38398ea763099c6079f1bef.jpg)
![Icconica - Detalhe 9 - LOBAbx](https://cms.loba.com/images/portfolio/Icconica/1920X1079_1920X1079_508147754a8f2357ccb654534cf169a0.jpg)
![Icconica - Detalhe 10 - LOBAbx](https://cms.loba.com/images/portfolio/Icconica/1920X1080_1920X1080_4d5da1c4dc39cdd98f48244748526c16.jpg)
![Icconica - Detalhe 11 - LOBAbx](https://cms.loba.com/images/portfolio/Icconica/1920X1080_1920X1080_7c637ca551c5b95ab54c2a5a273d3d47.jpg)
![Icconica - Detalhe 12 - LOBAbx](https://cms.loba.com/images/portfolio/Icconica/1920X1381_1920X1381_812fd524db7e31f4cf3349c1aadd41e2.jpg)
![Icconica - Detalhe 13 - LOBAbx](https://cms.loba.com/images/portfolio/Icconica/1920X1080_1920X1080_83d0ee49d4fc4bf980a3501f29eebd8b.jpg)
![Icconica - Detalhe 14 - LOBAbx](https://cms.loba.com/images/portfolio/Icconica/1920X1080_1920X1080_247d1de40bbe990cf7d417dbbca7b343.jpg)
![Icconica - Detalhe 15 - LOBAbx](https://cms.loba.com/images/portfolio/Icconica/1920X1080_1920X1080_3f56bb92d6338ed32b83b7081303a48f.jpg)