IcARUS for City of ROTTERDAM branding and PPT

In the case of Rotterdam city, the focus area is “Preventing organized crime” for the huge business park in Rotterdam, the Spaanse Polder, which is home to 1,800 businesses with some 24,000 employees. The challenge is to engage this broad population in action to address organised crime and associated problems — rather than merely the small group of business owners with whom the city currently engages.

LOBA has been challenged to develop the visual identity for this tool, as well as PowerPoint and Word templates to help in promoting and understanding the tool.