Guarda City Council: Integrated Ticket Management with Salesforce

Challenge:

Until 2016, Guarda City Council lacked an internal system for managing ticketing at its cultural and tourist facilities. The lack of a centralised platform limited sales visibility, hindered real-time data analysis, and compromised operational efficiency.

The council sought a solution to centralise ticket management, provide real-time entry control, and deliver a simpler, more effective experience for both visitors and operational teams.