After a thorough analysis of the project, we identified the target audience and the brand values, attributes, positioning, and language.

For the visual identity, we drew inspiration from the speech bubble, symbolizing the art of storytelling and the transfer of information.

When choosing fonts for the logo, we considered that the project communicates food science to the general public. We opted for rounded fonts to make the logo more inviting and harmonized with the intended communication style.

The selected colours, purple and green, represent science and nature as the project's primary colours. Additionally, we chose orange, yellow, and beige as complementary and vibrant colours to give the project a more impactful presence among the target audience.

Finally, we created a brand manual, establishing rules and guidelines for the elements of the FOODSTORIES identity and specifying how they should be used.

The identity we crafted for the project aims to provide a cohesive and unified visual image. This identity will be applied across various project materials, including templates, brochures, websites, posters, roll-up banners, videos, and more.