FOODCoST
Web . European Projects
FOODCoST is a four-year project funded by the Horizon Europe Program to support the transition to sustainable food systems. It proposes a harmonious methodology for calculating "externalities" in climate, biodiversity, environment, society, and health throughout the food value chain.
After the creative team established the brand, we developed a customized design, using specific colours for each project area - Food, Cereals, Fishing, Wellness, and Sustainability - to enhance communication.
Pastel colours enhance readability, and organic shapes reflect the project's values. But we didn't stop there; we integrated micro-animations and clear CTAs for an engaging, interactive experience. We created pages with hierarchy and dynamism for easy reading.
The hierarchy is streamlined, presenting a condensed version initially. If there's interest, additional details unfold as a consequence.
The website pages are interconnected, ensuring smooth navigation. "Learn more" buttons encourage exploration, and we utilize tags to organize news, events, and case studies.
Our team is responsible for managing the website and updating it with new pages and content generated by the consortium.