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Deco Proteste - POUPAWATT
Branding
Deco Proteste's most recent product was designed to monitor the energy consumption of the home appliances and help families make better choices in terms of efficiency.
From the naming to identity, POUPAWATT's brand rationale, developed by LOBA, is based on the concept of electricity saving and energy efficiency through the association of the symbols - (consumption) and + (efficiency).
The colours picked and the graphics developed were the basis for the creation of a flexible communication line, capable of supporting and feeding the creation of its own iconography and modern and appealing communication supports.
