Cerveja Vadia: concept, labeling and packaging of ARÁ beer

ARÁ means ARARÁ in Tupi, the language spoken by Tupis people and learnt by the Portuguese colonialists in Brazil, also being the name of a tropical bird that lives in Amazonia whose feathers exhibit the colours of the flag of Portugal and Brazil.

The colours of feathers of ARÁ, the citrus notes of lime and orange, and the walls that inspired Brazilian street posters during the world cup, set the scene for the proposed challenge and are reflected in the development of the concept, labelling and packaging of the ARÁ Collaborative Craft Beer that was available for tasting during the world cup.