We started our work by identifying the brand's values. Cerveja Vadia was one of the first craft beer brands in Portugal, embodying a rebellious spirit and exceptional care in brewing in a sector characterized by a constant consumption pattern. Disruption was one of the first values that identified the brand, whose name, Vadia, means truant, erratic, vagrant.
Innovation was also in the DNA of the brand, as these brewers were the first to pasteurize craft beer in their market. And then, we added the human factor: the story of 3 friends who came together 8 years ago in the pursuit of a dream, inviting friends to barbecues and creating homebrew beer. That is how they built a product that is now one of the most popular craft beers in Portugal. And then, when the Vadia Brew Pub, the first of its kind in concept and on a nationwide scale, was born, we added the final - and crucial - value: irreverence.
These values were, thus, the communication pillars on Facebook and Instagram. They helped create an increasing number of fierce enthusiasts among the craft beer aficionados - during the first 6 months, we boosted the brand's audience by 50% and increased interactions with the brand by more than 100%.