Mar Shopping: Digital Transformation with Zoho Catalyst

Mar Shopping, a shopping centre in Matosinhos, regularly ran customer loyalty campaigns. However, it used a limited local system with few customisation options and difficulties maintaining a centralised and up-to-date record of customers and campaigns.

To address these challenges, our team of consultants and implementation specialists suggested a multi-step implementation plan, considering the following:

• Replacing the local system with a cloud solution to increase security, scalability, and personalisation of promotional campaigns;
• Continuous development and personalisation of campaigns;
• Automation and optimisation of promotional campaign management;
• Development of a dynamic microsite for each campaign;
• Providing customers with access to their profiles, submission history, and the status of invoices/vouchers;
• Improving the customer experience by allowing them to track the status of their entries and raffles.