BERFON: Rebranding and B2B eCommerce with PowerSales

In 2020, BERFON took an important step by launching a B2B PowerSales eCommerce platform integrated with the ERP Primavera. Developed by inCentea – now integrated into LOBA – this project focused on optimizing management and increasing the volume of B2B online orders. In 2024, LOBA enhanced this platform with a design and functionality upgrade, modernizing BERFON’s visual identity and strengthening the brand’s impact in the market.