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Urban Tech

Branding . European Projects

UrbanTech - Branding

When cities first started to emerge, they tended to expand from one particular point that was crucial to the nourishment, well-being and wealth of its inhabitants (for example, a river). Nowadays, with the exponential growth of urban environments, the concept of city has become more complex, but one thing remained the same: cities are built around one centre, one point that, then, expands like a web. The European Project URBAN TECH’s logo mirrors this expansion concept through the use of the vanishing point technique.

Branding UrbanTech - Fullscreen - LOBA.cx

concept

Branding UrbanTech - Horizontal 1 - LOBA.cx
Branding UrbanTech - Horizontal 2 - LOBA.cx
Branding UrbanTech - Horizontal 3 - LOBA.cx
Branding UrbanTech - Horizontal 4 - LOBA.cx
Branding UrbanTech - Normal - LOBA.cx
Branding UrbanTech - Normal 2 - LOBA.cx
Branding UrbanTech - Fullscreen 2 - LOBA.cx
Branding UrbanTech - Sobreposição 2 - LOBA.cx

vanishing point

Branding UrbanTech - Fullscreen 3 - LOBA.cx
Branding UrbanTech - Fullscreen 3.1 - LOBA.cx
Branding UrbanTech - Expansão - Loba.cx
Branding UrbanTech - Expansão 2 - Loba.cx
Branding UrbanTech - Normal  2 - LOBA.cx
Branding UrbanTech - Fullscreen 4 - LOBA.cx
Branding UrbanTech - Interface 1 - LOBA.cxBranding UrbanTech - Interface 2 - LOBA.cx
Branding UrbanTech - Mobile 1 - LOBA.cx
Branding UrbanTech - Mobile 2 - LOBA.cx
Branding UrbanTech - Mobile 3 - LOBA.cx
Branding UrbanTech - Mobile 4 - LOBA.cx
Branding UrbanTech - Mobile 5 - LOBA.cx
Branding UrbanTech - Mobile 6 - LOBA.cx

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