Branding . European Projects
When cities first started to emerge, they tended to expand from one particular point that was crucial to the nourishment, well-being and wealth of its inhabitants (for example, a river). Nowadays, with the exponential growth of urban environments, the concept of city has become more complex, but one thing remained the same: cities are built around one centre, one point that, then, expands like a web. The European Project URBAN TECH’s logo mirrors this expansion concept through the use of the vanishing point technique.