Branding . European Projects
Starting in May 2021 and ending in April 2024 (3 years), the project aims to support the Energy Union with operational research on energy citizenship to enable citizens to take a central role in the energy transition, especially from the perspective of those groups that are currently most on the margins of the energy transition, such as women, low-income households, energy poor, and ethnic minorities.
The project name 'DIALOGUES' demonstrates the consortium's commitment to co-creation, co-design and open discussion activities centred around the multilateral exchange of ideas between researchers, stakeholders, policy makers and citizens.
The concept for the development of this identity focused on the need to involve the various target groups of the project and all co-creation activities between them. It is on this synergy that the visual identity of DIALOGUES was based, reflecting the concept that lies at the genesis of the project: the co-creation of energy citizenship through a multilateral exchange of ideas from all stakeholders.
With this in mind, we developed a symbol that symbolises this idea.
The symbol contains a reference to the letter D (from the project name), the main targets of the project (there are 5) and finally, the reference to a dialogue. Through this symbol we want to reinforce the idea of an open dialogue between all the stakeholders. This gives us the idea of inclusive energy citizenship flowing from one point to another.
The main colour chosen to build the logo was orange. A vibrant and energetic colour that encourages people to act on a situation and manages to give us the feeling of being close to each other. It is the mirror of what we want to transmit in DIALOGUES. Yellow and red were chosen to reinforce the main colour values in the different brand supports. All this set of factors resulted in a very strong and flashy image.