After a thorough analysis, pre-identifying the target audience, brand values, and the attributes that define its essence, our team has created an identity based on three key elements: typography, shapes, and colors.

These elements, proportions, and positioning have been carefully studied to create a strong brand with presence and integrity. The BIAS identity is vibrant and playful.

We represent the diversity of individual characteristics such as gender, religion, and sexual orientation through a diverse color palette and innovative shapes.

To ensure the proper use of the project's visual identity, we have developed a comprehensive brand manual that establishes precise guidelines for the correct use of the logo, typography, and applications. These guidelines ensure the preservation of the brand's integrity and consistency across all communication materials.