Aveiro Parquexpo: Strategy and New Identity

How did we transform a space into a symbol of connection?

Aveiro Parquexpo is widely known as the "home of Feira de Março", one of the region's most significant popular events and a landmark for locals and visitors alike. While this spontaneous recognition is valuable, it limited the venue's potential to a single annual event. The challenge was repositioning Aveiro Parquexpo as what it truly is: a meeting point for people, ideas, business, and culture. A Centre of Connections where experiences unfold naturally, dynamically, and organically.