The campaign encompassed the creation of advertising spots, digital videos, marketing campaigns, and billboard displays, all highlighting the region's safety and open spaces. With stunning beaches, expansive horizons, and charming villages, the Alentejo and Ribatejo offer a unique and intimate experience away from the crowds.

Through emotional storytelling, we helped unveil this region as an intense destination that is continuously cared for and renewed—a place to see, touch, hear, smell, and taste. It's simply irresistible.

The visual composition emphasized security and vast spaces, showcasing to the national audience a place to visit and enjoy. "There's a place near you, far from the crowds!" "There's a place to feel!" "There's a place not to lose sight of!" "There's a place the size of a dream!"—these were some of the key messages of the campaign.