As consumers become increasingly demanding and concerned about their choices, it is important for companies to offer a unique and personalized experience, even in business-to-business (B2B) relationships.
88% of customers say that the experience a company provides is as important as its products or services.
Source
As companies look to optimize their customer experience, their operations and extend their reach, B2B commerce is an important step towards achieving these goals.
B2B customers demand B2C customer experiences
The B2B buyer is getting younger and younger. According to a Merit report, 73% of millennials purchase products or services for their companies. As a result, today's customers want to interact with companies wherever and whenever they want, as they would as B2C customers.
Therefore, for companies with B2B businesses, the big challenge is to create an online presence in the places where their buyers are. But how can they be everywhere at once? By focusing on creating an omnichannel strategy, the e-commerce channel is a great starting point.
Learn about Salesforce B2B Commerce
Salesforce B2B Commerce is an e-commerce solution developed by Salesforce, one of the leading customer relationship management (CRM) software companies. This platform was designed to meet the needs of companies with B2B (business-to-business) businesses, i.e. those that sell products or services to other companies.
The platform offers a number of features and functionalities designed to simplify and improve the process of buying and selling between companies, including:
- Integration with the Salesforce platform: One of the main advantages of Salesforce B2B Commerce is its seamless integration with other Salesforce solutions such as CRM (Customer Relationship Management) and Marketing Cloud.
- Advanced personalization: Allows companies to customize the shopping experience for each customer based on their purchase history, preferences and behaviors, offering more relevant product recommendations.
- Automation and efficiency: Offers process automation capabilities that streamline quoting, ordering and other business operations. This reduces errors, speeds up response time and improves operational efficiency.
- Scalability and flexibility: Salesforce B2B Commerce is highly scalable and can adapt to the growth needs of businesses. This is essential for companies looking to expand their operations without concerns about technological limitations.
All this allows companies to reach a wider audience, reduce operational costs, significantly shorten the sales cycle and, at the same time, free up their salespeople's time to focus on higher value strategic initiatives.
How can the adoption of B2B Commerce platforms revolutionize business-to-business communication in the future?
Platforms like Salesforce Commerce B2B offer a number of features and benefits that revolutionize the way businesses relate and interact with each other, namely:
- Centralization of information: Access to up-to-date and accurate data in a single location eliminates confusion caused by outdated or inconsistent information.
- Self-service and 24/7 access: Having customers access to information about products, stock, orders, etc, anytime and anywhere, there is less dependency on direct communication with sales reps.
- Personalized experience: By recommending relevant products and specific prices, according to the customer's history, increases the quality of the experience and relevance of communications.
- Simplified negotiation and quotation: Efficiently exchanging proposals, quotations and counter-proposals speeds up the negotiation process and avoids delays.
- Increased transparency and traceability: Complete visibility on the status of the order, from quote to delivery, increases transparency and mutual trust.
The future of business communications will also be influenced by trends such as artificial intelligence, real-time personalization and enhanced automation. As technology develops, businesses will have the ability to interact more intelligently and strategically with their customers, delivering highly personalized and relevant experiences.
In short, Salesforce B2B Commerce plays a central role in this revolution, empowering companies to achieve success in the B2B market through more efficient, personalized and impactful communications. They will be better prepared to face the challenges ahead and stand out in the increasingly competitive market.
Click here to learn more about Salesforce B2B Commerce and how this platform can boost your communications and marketing strategies in the B2B world.
