Salesforce, the global leader in CRM, announced on 7 March 2023 the launch of Einstein Generative AI, a new artificial intelligence tool that promises to revolutionize the way businesses create content.
Einstein Generative AI is an artificial intelligence platform that uses machine learning techniques to generate automated content, including text, images, and video. With this new tool, businesses will be able to create high-quality, personalized content quickly and efficiently, reducing the time and costs associated with producing manual content.
According to Salesforce, Einstein Generative AI has been trained with millions of examples of high-quality content to ensure it produces accurate and relevant results. The platform also uses sentiment analysis techniques to ensure that the content generated is appropriate for the specific brand and audience.
Einstein Generative AI is the latest addition to Salesforce's artificial intelligence platform, which includes other powerful tools such as Einstein Analytics and Einstein Language. With this new tool, Salesforce is positioning itself as the market leader in artificial intelligence solutions for enterprises.
The new tool is already available to Salesforce customers, who can access it through the Einstein platform. The company is also offering support and training to help customers make the most of this new tool.
In a nutshell, Einstein Generative AI is a new artificial intelligence tool that promises to help businesses create high-quality, personalized content quickly and efficiently. With this tool, Salesforce is positioning itself as the market leader in artificial intelligence solutions for businesses, and customers can already start reaping the benefits of this new technology.
The entire article up to this point was written by the GPT chat, even if we can all identify points of improvement in the text, it never fails to surprise us with its capabilities. While we all recognize the potential, we also wonder how it can be applied in day to day business.
Salesforce has already started to answer some of these questions by bringing GPT Chat into a work and productivity context.
Here are some examples of how you can use this platform for sales, services, and marketing.
As in a service context:
An important step has been taken in the development of artificial intelligence. Remember, however, that this platform must be used by professionals who are critical thinkers. Being part of this evolution also means understanding how you can make a difference in your communication.
This can only be achieved with the help of professionals who specialize in designing business strategies.
Find out how we can help you at loba.com