Consumers are becoming increasingly demanding and concerned about their choices, valuing a unique, personalized, and differentiated experience. Therefore, it is not enough to just be present; it is essential to be there at the right moment!
In an era where technology and digitalization dominate our lives, it becomes challenging to optimize resources for creating a captivating and cohesive marketing strategy. We often focus the efforts of marketing teams on executing email campaigns, social media engagement, or managing ad campaigns. And that's okay; the idea is correct! However, this process can be complex and time-consuming, diverting the team's effort towards operational tasks rather than strategic work.
Marketing Automation allows us to combine operational and strategic efforts by automating processes and workflows. But what exactly is B2B Marketing Automation?
B2B Marketing Automation refers to the use of platforms and software tools to automate marketing tasks and processes for businesses that sell to other businesses (B2B). This technology is designed to streamline and optimize the marketing efforts of B2B companies, helping them generate more leads, nurture potential customers, and close deals with less effort.
In general, B2B Marketing Automation helps companies build stronger relationships with their customers and prospects, increase sales, and grow their business more effectively. To achieve this and efficiently automate marketing efforts, the use of suitable software is necessary.
Marketing Cloud Account Engagement powered by Pardot - Salesforce
Marketing Cloud Account Engagement is a B2B marketing automation platform that was formerly known as Pardot. This platform is part of the Salesforce universe and offers a range of tools and features that enable marketers to create, manage, and measure their marketing campaigns. It allows them to track and analyze the behavior of leads and potential customers, automate marketing processes, and streamline the sales funnel.
Some of the key features of this platform include email marketing automation, lead scoring and grading, lead nurturing, landing page creation and management, CRM integration, social media marketing, analytics, and reporting. Marketing Cloud Account Engagement, or Pardot, is also known for its user-friendly interface and configuration options, making it a popular choice for companies of all sizes and industries.
It is a powerful tool for companies looking to optimize their marketing and sales processes and improve their overall ROI.
Why Choose Marketing Cloud Account Engagement?
There are several reasons why you might consider using Marketing Cloud Account Engagement for your B2B marketing automation needs:
- Streamlined Marketing Processes: It helps streamline your marketing processes and automate repetitive tasks such as email campaigns, social media management, and lead nurturing. This can save you time and resources, allowing you to focus on more strategic activities that can help grow your business.
- Better Lead Generation and Nurturing: It provides powerful lead generation and nurturing capabilities that can help you identify high-quality leads and engage with them in a personalized and meaningful way. This can lead to better conversion rates and more sales.
- Improved Sales and Marketing Alignment: It helps align your sales and marketing teams by providing them with a shared view of your potential and current customers. This helps create more targeted campaigns and ensures that your sales and marketing efforts are aligned towards the same objectives.
- Advanced Reporting and Analytics: It offers advanced reporting and analytics capabilities that can help you track the performance of your marketing campaigns and make data-driven decisions. This helps optimize your campaigns and improve your ROI.
- Integration with Salesforce: Marketing Cloud Account Engagement is owned by Salesforce, which means it seamlessly integrates with Salesforce CRM. This can help you create a unified view of your customer data and deliver
Marketing Cloud Account Engagement at LOBA
As a Salesforce partner, LOBA has had the opportunity to work with Marketing Cloud Account Engagement not only internally but also with several clients. By showcasing the potential of this platform, LOBA assists its clients in building automated marketing processes and maintaining them.
We have already implemented various automations and journeys for our clients, including:
- NPS Journeys;
- Welcome Journeys;
- GDPR Journey;
- Free Trial Journey;
- Satisfaction Journey;
- Activation Journey;
- Qualification and Nurture Journeys.
At LOBA, we are Salesforce partners, and we offer solutions that allow you to get closer to your customers, enabling a better experience while reducing costs and increasing business productivity.
Want to learn more about Marketing Cloud Account Engagement?
