I’ve spent over thirty years working at the intersection of marketing, technology and culture. My career has taken me through Vodafone, EMI Music and NOS Comunicações, where I was involved in launching the first desktop and mobile portals, as well as some of the earliest web campaigns.
Later, I co-founded Bondhabits and the no-code platform Bondlayer, which enables the creation of complex websites and apps without the need for coding, delivering digital solutions for brands such as NOS, Vodafone, Super Bock, and Serralves. It was along this journey that I became connected to Maus Hábitos — initially by renting a space there for the company, and later by taking on the role of marketing director and project manager. Since Bondlayer’s integration into Loba, I’ve continued to work as a digital consultant.
