Ricardo Lopes

Head of Digital Marketing Strategy


I'm Head of Digital Marketing Strategy at LOBA, and with my amazing colleagues, we partner with brands to solve the challenge of omnichannel orchestration.

Here we are tailoring new technologies to foster brands' digital footprints and customer relationship management. This subject is also the motto of my Ph.D. in Digital Media at FEUP, where I'm looking to understand consumer psychographic profiles through passive digital footprints.

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what inspires me...


what distinguishes me...