Joana Fernandes - LOBA

Joana Fernandes

digital experience leader

I always dreamed of becoming a primary school teacher—right up until it came time to choose a university course. That’s when the dilemma really hit, and the future started to feel a bit uncertain. Thanks to a friendly suggestion, I ended up choosing Organisational Communication at ESEC – my first (and best!) choice. In the blink of an eye, this area became my passion, and it’s been an incredible journey that LOBA has made even more special!

I’ve been a proud “Lobática” since 2014. I started out as a Marketing Technician, supporting Project Managers, and later became one myself. Since 2023, I've had the pleasure of leading a team – a true highlight of my career. I love rolling up my sleeves to help the team shine, giving everyone that extra push so they can discover their own spark. And, of course, all with my signature “corrosive” touch! ;)

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