Teka - Festival Sudoeste
For the 3rd consecutive year, LOBA created the concept for the presence of Teka in MEO Sudoeste Festival, inspired by the concept of sharing. The Meo Sudoeste Festival lasts 5 days and promotes living in community, with lots of music and fun.
The claim "Join the Tribe!" reflects the spirit of the festival, whose target group is young and every moment is potential content waiting to be shared. These are days of memorable experiences that can be easily disseminated through social media. Teka's community kitchen gathered the tribe and turned the more mundane tasks into moments of fun and sharing.