The naming work developed by LOBA set the tone for the next step in the partnership with Gallors: the development of the brand's e-commerce, which is the main channel for the commercialization of its products in Europe.

The online store was developed on the Shopify platform, where the brand information, and two distinct catalogs - one with standard products, and other with customized products - are displayed.

These personalized products can be customized through a configurator that is built-in the platform, and that allows the customer to choose the product and details such as the type of leather, sole, and others.This range of customization possibilities allows the customer to obtain a unique and unrepeatable product.